Generation
Our Approach
Factory Content Strategy & Creative Production
We created a content strategy focused on MELK's premium uPVC profile manufacturing process, product quality and industry expertise. Every factory shoot highlighted real production, product applications and behind-the-scenes processes, while reels, carousels and educational content positioned MELK as a trusted uPVC profile brand and strengthened its digital presence across social media.
Social Media Management
We managed MELK's complete social media presence by creating and publishing high-quality reels, carousel posts and educational content focused on uPVC profiles. Through consistent posting, community engagement and strategic content planning, we strengthened the brand's online presence while showcasing product quality, manufacturing excellence and real-world applications.
Performance Marketing through Meta
We launched targeted Meta Ads campaigns to generate qualified dealer, distributor and B2B enquiries for MELK. Campaigns were continuously optimised through audience testing, creative improvements and performance tracking to maximise lead quality while reducing the overall cost per enquiry.
CRM Setup & Integration
Our team captured authentic factory footage, product demonstrations and behind-the-scenes manufacturing processes to create premium visual content. These creatives highlighted MELK's quality standards and strengthened customer trust through real manufacturing storytelling.
Targeting, Optimization & Ongoing Flow
We continuously analysed campaign performance, audience behaviour and content engagement to refine the overall marketing strategy. Regular optimisation of creatives, targeting and content helped improve brand awareness, engagement and the quality of incoming business enquiries.
Work Done
- Managed MELK's complete social media presence across Instagram and Facebook with a consistent content strategy.
- Produced premium reels, carousel posts and educational creatives highlighting uPVC profiles and their applications.
- Conducted professional factory shoots showcasing the complete manufacturing process and product quality.
- Created high-converting Meta Ads creatives and executed lead generation campaigns for dealers and distributors.
- Optimised Meta Ads through audience testing, creative improvements and continuous performance monitoring.
- Strengthened brand awareness by showcasing real factory operations, product quality and installation use cases.
- Delivered regular performance reports, content planning and ongoing marketing strategy to drive long-term business growth.
Results Achieved
Key Learnings
Factory Content Builds Trust Faster
Real factory footage, production processes and behind-the-scenes manufacturing content helped MELK establish credibility and build stronger trust with dealers, distributors and end customers.
Educational Content Drives Better Engagement
Explaining the benefits, applications and quality of uPVC profiles through reels and carousel posts generated higher engagement than purely promotional content and positioned MELK as an industry expert.
Continuous Meta Optimisation Improves Lead Quality
Regular audience testing, creative optimisation and campaign analysis helped reduce acquisition costs while consistently improving the quality of business enquiries generated through Meta Ads.
Consistent Branding Creates Long-Term Growth
Maintaining a consistent visual identity and content strategy across social media strengthened MELK's brand recognition, increased customer confidence and supported long-term business growth.