Success Story

Hobby India Success Story

Achieved a ROAS of 7–8x within the first 10 days of the new campaign.
COMPANY
Hobby India
LOCATION
India
SERVICE
Performance Marketing
Key Challenges
Hobby India faced stagnant sales growth despite efforts through SEO, Instagram Organic, and Meta ads. Ineffective targeting and tracking issues hindered their ability to scale, while a cluttered user experience led to low conversion rates from ad traffic.
Solutions Implemented
  • Broadened targeting by expanding the audience while retaining key targeting parameters.
  • Developed creative assets highlighting the brand's USP with comparisons, educational ads, and special offers.
  • Resolved tracking issues and provided content guidance for Instagram and video ads.
  • Improved user experience by redirecting video ad traffic to specific product categories.
  • Focused on best-selling products by creating two separate campaigns targeting distinct product categories.
Results Achieved
  • Achieved a ROAS of 7–8x within the first 10 days of the new campaign.
  • First month: Sales increased by 2x with 8 ROAS.
  • Second month: Sales increased by 2.5x with 7 ROAS.
  • Third month: Sales increased by 3x with 7 ROAS.
Creatives Designed
Design Assets