Generation
Our Approach
Brand Strategy & Content Creation
We developed a premium content strategy for UMILK, focusing on freshness, purity, and trust. Every shoot highlighted the farm-to-home journey, premium dairy products, and the brand's commitment to quality, creating engaging content that connected with families and health-conscious consumers.
Social Media Management
We edited, formatted and published reels, carousels and stories across Instagram and LinkedIn to keep the brand consistently active. Along with managing the company page, we maintained the personal LinkedIn profile by publishing relevant content, engaging with the audience and strengthening professional credibility. Every incoming DM was handled promptly, while regular story updates and content scheduling ensured continuous visibility and better audience engagement across both platforms.
Performance Marketing through Meta
We ran targeted paid campaigns on Meta (Facebook & Instagram) to generate qualified leads for AIPL. Audiences were built around buyers, procurement heads and decision-makers relevant to AIPL's industrial products. Ad creatives were developed using the same factory footage to keep the messaging consistent with the organic content. Campaigns were monitored and optimised continuously to bring down cost per lead and improve lead quality.
CRM Setup & Integration
AIPL had no lead management system in place before we stepped in. We set up a CRM from scratch and built a structured workflow to route incoming leads to the right sales coordinators automatically. Both organic and paid lead sources were connected into a single pipeline so nothing slipped through.
Targeting, Optimization & Ongoing Flow
After the foundation was set we stayed involved. We ran regular feedback sessions with the sales team to review lead quality, understand what was converting and what wasn't, and adjusted the content and targeting strategy accordingly.
Work Done
- Personal LinkedIn profile managed and maintained alongside the brand page
- Story posting system built and DMs handled consistently across platforms
- On-site shoots at India-based factories delivering content with a genuine native feel
- Full creative direction handled end to end, not just brief delivery
- CRM integrated with social workflow so the sales team could act on leads in real time
- Sales team trained on CRM usage, lead status updates, pipeline management and funnel tracking
- Ongoing consultation with the sales team to review lead quality and continuously improve the process
Results Achieved
Key Learnings
Native Factory Content Outperforms Studio Content
Shooting on-site at AIPL's India-based factories gave their content an authenticity that studio content simply cannot replicate. Real machinery, real processes, and real people is what drove 1M+ organic views.
Direction Over Brief
Most agencies hand over a brief and step back. We directed the complete creative process from concept to shoot to edit, ensuring every piece of content performed.
Training the Sales Team Makes the CRM Actually Work
Training the sales team on CRM usage and lead tracking ensured the system delivered consistent follow-ups and better lead quality.
Multi-Platform Reach Covers the Full Buyer Journey
Instagram created awareness while LinkedIn generated professional credibility, helping AIPL reach both consumers and B2B buyers.